According to Counterpoint Research (CR), the European foldable smartphone market is growing rapidly, having increased shipments by 37% in 2024 compared to 2023. Even so, foldables still only represent around 2% of the overall European smartphone market. Interestingly, the main sales driver is book-style devices, and not flip-style ones. Book-style foldable sales increased 60% year-on-year (YoY) in 2024. And yet, book-style foldables still only represent around 1% of the overall smartphone market. In 2022, Samsung took 98% of the foldable device market in Europe, but by the end of...
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